It’d be a Christmas miracle to just start a practice and have its market grow on its own, right? Sadly, this practically never happens, and those who it doesn’t happen to think they’ve missed out on something called “organic growth.”
Well, organic growth could be defined that way, but it’s much more than that. Organic growth doesn’t mean you don’t have any influence on the popularity of your practice. It means growing your business in a natural way without selling everything you own to get on a highway billboard.
Organic growth starts with recognizing your demographic, just like any marketing company will tell you. Who do you want coming through the doors of your practice? Everyone, right? Families, friends, the whole shebang. So from there, you can organically grow your marketing garden.
Stick with us here: we’re going to tie the idea of a real garden into your practice to better explain this organic growth concept. You don’t go into a garden of just roses. There are sunflowers, dandelions, poinsettias, and a bunch of other really cool-looking plants. All of them require different sorts of maintenance. These flowers are your clientele. You can’t just put up a picture of a happy old man and except little Timmy to run through your door.
There are many ways to get your garden growing organically.
“Watering the plants” You can start with your practice’s reputation. You want a patient to come happy, and leave happy. Give them the experience they came for.
“Provide sunlight” Your happy customers are most likely more than willing to give some feedback on their visit, so give them their ray of sunshine via an online review or a comment card. This gives them a chance to boast about you and your practice, in their own words. You also get a chance to retrace some steps you may have missed.
“Adding soil for growth” You’re going to have some unhappy customers, for one reason or another. It’s your job as a practitioner to nurse these situations back to health, so that you can have the reputation of a practice that refuses to let customers leave dissatisfied.
“Let it grow” One thing people DO get right about organic growth is you have to keep track of how your market is expanding, and you have to keep up with it.
Among other things, organic growth is about maintaining a positive reputation with every single person you do business with. Clientele breeds clientele, and remembering this can better establish the sort of growth you’re looking to receive. It’s mostly customer service skills that will help you succeed.
Our experience has led us to highly reputable doctors and practitioners who are losing customers due to one or two negative reviews coming up in a Google search. For something that can be so easily fixed, don’t let your practice suffer.