We’ve all been there. Your stomach’s been aching, or you got a cough that just won’t go away after 5 sleepless nights. You ask Siri, “Find an urgent care near me.”
She comes at you with 8 different urgent cares, all within 10 miles of you. Most of them are missing some location or hours information, while others have a couple reviews that give it a low rating. Overall, you’re not entirely pleased with the results. But, then you find the one you’ve been looking for.
This urgent care has it all; hours are listed, the location is accurate on a map, and the ratings are plentiful, with plenty of positive feedback. You immediately feel comfortable with this urgent care, and start making your way there.
This sort of thing is happening every second. But the problem is, your practice may have fallen victim to the Siri listings that weren’t optimized for a little thing called “local search.”
Sounds simple enough, right? A local person searching for something. Problem is, there aren’t Google employees assigned to every single business out there, your practice included. Taking the extra step to being noticed is imperative for your business to become the comfortable selection of your future patient.
Local search starts with listings management.
Like our example in the beginning, there are plenty of results when you type in “urgent cares near me.” But, the information that comes with the results can sometimes be… wrong. Simply put.
This is something that happens without listings management. What this means is over time, the information about your practice (hours, location, practice focus, mission statements, anything) can become altered. How, you may ask? Because listings for your practice can show up in the dark recesses of the internet that you may have never imagined, and you don’t have control over what information is plugged in. What’s worse, even if you find it, it’s a whole process to change or delete it.
Listings management is a huge staple of local search, because now, you basically have a manifest of every place your practice is listed, and you can easily control it all. For once, everything about your practice can be correct, locked, and sealed. And no one can touch that but you. Take that, healthcare hackers!
Local search also benefits from being up to date with what your patients are looking for. It’s December, and someone wants to know what your holiday hours are going to be. Maybe you’re running a promotion for flu shots. How do you shout it from the rooftops without climbing a high-rise and losing your voice?
Our local search platform allows you to modify your business in an easy way that will spread your information correctly across every listing you have. Now, you can have the power in your hands to easily (and correctly) inform the online world about your business’ updates.
Local search always starts with a simple question, but getting an easy answer can seem borderline impossible. We’re looking to get your practice in good graces with every potential patient you come across.