Businesses that use Paid Advertising also known as PPC (Pay-per-click) can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for, triggers your ad to be shown. AdWords, appear next to the heading “Ad” found above the Google search results or on the map listings.
Paid Advertising is an aggressive marketing strategy. We look at this as a “Pay-to-Play” strategy to have a one-up on your local competition.