Reviews are a fairly new and exciting part of your business’ online presence. For some time now, people have been taking to the internet to let the business and the browsers alike how they felt about their experiences as a customer. Whether or not it’s a good or bad review, there is plenty to learn from what we read.
Something that most business owners get concerned with is garnering a “bunch” of reviews. It’s not a bad idea to start building up your review count online, but it’s also just as important to think about what you’re doing in the process. Asking for reviews is a tricky and slippery slope, because you’re inviting customers to be as honest as they possibly can be about the way you run things. If you can’t take the constructive criticism, you may not be prepared for what is to come.
So what sort of reviews do you want? Positive ones, obviously. But not every person that leaves your door is going to be 100% satisfied with the service you provided. So this invites the possibility for negative reviews. Here we dive into the question of quantity vs. quality.
It’s a weighted question; one should come with the other. Your average customer who cares about reviews will see through the veneer of too little reviews with brilliant things to say. Additionally, your business is already telling a story if you have a ton of reviews with an average rating of two/three stars.
Your online presence improves with positive reviews, and a surplus of them is definitely a great thing. But the quality of the reviews needs to speak for more than just the amount you have. For example, you could have 10-20 five star reviews, but if none of them describe anything about the practice, this comes across as suspicious to the potential customer. In turn, it also gives you and the potential customer no feedback to bounce off of, and could result in the loss of the potential. A quality review grants a star rating with a brief description of how that rating came to be. It’s important to encourage the description of the experience to your customers. This is the only way that reviews will benefit you in the process of diagnosing your business’ pros and cons.
Getting a high review count on Google and Facebook is easier said than done. With reputation management tools and local search optimization, our technological generation has made this possible and efficient. You can have the quantity and quality simultaneously, while sacrificing none of your positive online reputation in the process.